Fast Fashion is a term that has been buzzing around the internet for more than a few years now. We know that fast fashion is all about taking advantage of trends. Not about creating fashion sustainably. Many fast fashion styles are based on looks seen at Fashion Week. These looks are then sold at an affordable price, but there is a cost.
An increase in consumer demand has led to companies creating more products of lower quality. This leads to consumers keeping clothes for a shorter amount of time, quickly discarding items, and replacing them with new ones. This can create a vicious cycle, leading to more waste and landfill use. In addition, many fabrics found in our clothing today often contain materials that can take upwards of 200 years to thoroughly decompose. Not to mention, the amount of water used to create just one clothing collection can be astronomical.
There are plenty of ways to be sustainable when it comes to fashion choices. Thrifting is a great way to discover new looks at an affordable price. Buying clothes that are made from recycled materials is another way to avoid fast fashion. There are more clothes out there polluting our ecosystems than people living on this planet. Stay informed about fast fashion and be sustainable in your fashion choices.